cct205-w09 - The Finners

Shark Finning

"The Finners": Group Resume

Name	Area of Study	Year	Skills	Job Roles
Jamie Robinson	Digital Enterprise Management	2nd	Microsoft Office, Adobe Photoshop, Dreamweaver, Adobe Flash	TBD
Priya Verma	Digital Enterprise Management Minor: Professional Writing and Communication	3rd	Microsoft Office, Adobe Illustrator, Adobe Photoshop, Final Cut Pro, Writing	TBD
Cami Lin	CCIT Minor: Political Science and Professional Writing and Communication	4th	Microsoft Office, Adobe Suite, Writing	TBD
Rahul Santimano	Digital Enterprise Management	2nd	Microsoft Office, Adobe Photoshop, Adobe Flash	TBD

Communication Strategy:
What are we trying to achieve with this?

What is our message?

Shark Finning has increased over the past years due to the increasing demand of shark fins (i.e., for sharkfin soup, or common cultural cures).
Most breeds of Sharks are becoming extinct due to this problem.
The stability of the ecosystem is dependent on the survival of sharks.

Who am I trying to target (be specific)?

Asian decent.
Government officials who have the ability to make changes pertaining to current shark finning laws.

What is my audience or target demographic?

Wealthy people (primarily of asian decent) within a $100 000+ household income.
- Asian cultural perceptions of shark fins are symbolic of wealth and prestige, hence fueling the increase of shark finning.
Government Officials

What media is the best way to reach them?

YouTube
Facebook- Create Facebook group, entice members to join and invite, links to informational resources
Television Commercials - We're going to make a 30-45 second spot to repeat during presentation
Awareness Events/Fundraisers
Advertisments

What message am I putting out?

100 million sharks are killed for the fins annually.
Shark Finning creates an unsustainable ecosystem because the rate of harvesting is higher then the reporoductive ability of the sharks.

What influences do I want to bring?

Changing cultural perceptions of Shark Fins by creating awareness.
Shark Fins is not a delicacy.
Some species are near extinction and we must curve the demand in order to solve this growing problem.